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Management

An Integrated Approach To Business: Close The Loop!

Research by IBM shows that 84% of Digital Transformation fail, while others claim that between 81% and even 93% of CX initiatives do as...

It is time for a Semco-style intervention in the process of creating customers

When Henry Ford introduced the assembly line to produce cars as efficiently as possible, he turned his back to personalized but slow and expensive...

Lasting Differentiation in the Age of the Customer

When management consultant and bestselling author Peter Drucker wrote his famous words: "Because the purpose of business is to create a customer, " he...

The Purpose of Business is to Serve a Customer

Long ago Peter Drucker, the father of business consulting, made a very profound observation: "Because the purpose of business is to create a customer, the...

Planning Your Future Growth Strategy

There is some understanding on what differentiates product centricity from customer centricity with regards to focus, but much less with regards to growth. Let's have...

After the shift from offline to online, inline is the new holy grail

Although this blog started from a typo I noticed during a presentation, once I realized what the typo implied I knew this was something...

75+ Inspirational Quotes on Customer Centricity

Who knows where inspiration comes from? Perhaps it arises from desperation. Perhaps it comes from the flukes of the universe, the kindness of the...

Jeremy Gutsche – Trendhunter.com

Jeremy Gutsche, MBA, CFA, is a New York Times bestselling author, an award-winning innovation expert, "one of the most sought-after keynote speakers on the...

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Kan het (weer) landen?

In zijn boek 'Kan het vliegen?' stelt Tony de Bree een 'lean' aanpak voor om van 'idee tot succesvolle...
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Digitale transformatie: schade van 900 miljard USD (!)

Het lijkt bijna onwaarschijnlijk, maar het onderzoek van McKinsey in 2017 laat weinig heel van de beloftes van de...

Het destructieve effect van het Silo Syndroom

Het was op een donderdagmiddag. Vanuit de ruimte waar de marketeers zich bevonden klonk geschater. Collega's van andere afdelingen...

Must read

Kan het (weer) landen?

In zijn boek 'Kan het vliegen?' stelt Tony de...

Digitale transformatie: schade van 900 miljard USD (!)

Het lijkt bijna onwaarschijnlijk, maar het onderzoek van McKinsey...
- Advertisement -spot_imgspot_img

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