Leestijd: 14 min (read)

Leadership

An Integrated Approach To Business: Close The Loop!

Research by IBM shows that 84% of Digital Transformation fail, while others claim that between 81% and even 93% of CX initiatives do as...

It is time for a Semco-style intervention in the process of creating customers

When Henry Ford introduced the assembly line to produce cars as efficiently as possible, he turned his back to personalized but slow and expensive...

The Purpose of Business is to Serve a Customer

Long ago Peter Drucker, the father of business consulting, made a very profound observation: "Because the purpose of business is to create a customer, the...

What is Customer-Centricity really about?

Seth Godin once wrote: "Quit or be exceptional. Average is for losers." How does this relate to the principles of customer-centricity and how can...

Change Management versus Change Leadership

The world is changing and businesses have to catch up. The question is: do you want to adapt to change or do you want to...

Storytelling on Purpose: The Missing Link

Everybody talks about purpose, but few people (and organizations) know how to define it. Understandable, because even the theory was missing the right perspective....

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Kan het (weer) landen?

In zijn boek 'Kan het vliegen?' stelt Tony de Bree een 'lean' aanpak voor om van 'idee tot succesvolle...
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Digitale transformatie: schade van 900 miljard USD (!)

Het lijkt bijna onwaarschijnlijk, maar het onderzoek van McKinsey in 2017 laat weinig heel van de beloftes van de...

Het destructieve effect van het Silo Syndroom

Het was op een donderdagmiddag. Vanuit de ruimte waar de marketeers zich bevonden klonk geschater. Collega's van andere afdelingen...

Must read

Kan het (weer) landen?

In zijn boek 'Kan het vliegen?' stelt Tony de...

Digitale transformatie: schade van 900 miljard USD (!)

Het lijkt bijna onwaarschijnlijk, maar het onderzoek van McKinsey...
- Advertisement -spot_imgspot_img

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What is Customer-Centricity really about?

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Kick-off Social Media Club Almere #SMC036

Gisteren was de Kick-off van de Social Media Club Almere (SMC_036)...